olá!

We’re Lucas Ribeiro &  Kazuo Kubo, creative directors at GS&P - SF/US.

Top 10 creatives at Cannes 2023.

Top 1 ACDs Global Creative Rankings One Club 2024.

Top 4 Creative Teams at AdAge A-List 2024. 

Lucas is a Green Card holder. Kazuo is getting there.

Would you like to know how we come up with ideas? Check out these presentations on brainstorming and spec work.

Interested in learning even more about our methods and processes? Check out the book Lucas and I wrote to help young creatives succeed in the industry.

We’ve been partnering since 2015 and here you can find a selection of our best work.

As you can notice, we are passionate about sports, drinks, and car brands (please, don't mix up drink and drive).

Lucas loves to surf and has a small son, Chaplin, a cute bulldog.

Kazuo is also a hockey player (imagine how unusual it is to play hockey in Brazil).

Our rules:
to work hard every day;
always be nice to people;
to study a lot (be an ad nerd);
to strive for creative solutions;
to have powerful ideas and produce them with crafted executions;
do all of this having fun.

Please, check our portfolio out and feel free to give us your feedback.

Are you still here?
Let me share a story about the tattoo in the background. At BETC, we managed a team of 22 exceptional creatives and oversaw 10 brands. It was like having an agency within the agency, known as L&K, as we had our unique approach to things. Interestingly, one of the creatives immortalized our remarkable group by getting a tattoo of it. Pretty wild, isn't it?

Obrigado!

L&K