#PRIDE 
#HOCKEY
#YOUCANPLAY 
#3D
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You Can Play - Pride Jersey
In response to controversies surrounding players' refusal to wear LGBTQ-themed warm-up jerseys during Pride Nights in the NHL, Commissioner Gary Bettman announces the elimination of specialty jerseys for themed events during the 2023-24 season.

This decision aims to refocus attention on the essential causes celebrated on these nights. However, despite the ban on physical jerseys, Pride Night events continue in the NHL.

Meanwhile, a proposal emerges from "You Can Play," a group collaborating with the NHL to promote LGBTQ+ inclusion, suggesting the creation of AR Snapchat lenses dubbed #pridejersey.

These lenses aim to empower individuals to express their pride and support for diversity and inclusion freely by sharing posts on social media.

LENS LINK: https://tinyurl.com/3j9jphtv

























CCO... Shayne Millington, Pierre Lipton
GCDs... Gui Racz, Lucas Casao, Mike Shuman
Creatives... Lucas Ribeiro, Kazuo Kubo
Design... Kazuo Kubo, Malik Dupree
Filter Design... Kazuo Kubo
Motion Design: CEGO
Editing: Kazuo
3D: Zebra Studio 


2017 — Frogtown, Los Angeles