Budweiser is the most traditional beer at USA. But not in Brazil. Here Bud is a new, premium and aspirational beer.
That’s why we created the “Let Them Say” campaign. Because we wanted to reach authentic people who share the same values with our beer.
Because we wanted to reach authentic people who share the same values with our beer.

CD...Matias Menendez, Nicolas Ferrario
AD...Alexandre Kazuo
CW...Lucas Ribeiro, Mateus Coelho
Film Director...Ian Ruschel
Making of photos...Pablo Vaz