Sometimes (or most of the time) accounts, strategists, and clients are afraid of approving creative ideas. Yeah, that kind of ideas that questions the status quo, and make people in the conference room feel uncomfortable, you know?
But at CP+B Brazil we are not scaried of them. Actually it's quite the opposite. We always encourage to see ideas that are frightful instead of safe.
To show that, we created the concept Creativity Doesn’t Bite. A campaign with horrible visuals that scare away only those who in fact don't like creative ideas.

CCO... Andre Kassu, Marcos Medeiros
CD... Marcelo Rizerio
Creatives... Alexandre Kazuo, Lucas Ribeiro
Motion: Enio Vital