#BMW
#FILM
#CARS
#CAMPAIGN
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#FILM
#CARS
#CAMPAIGN
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BMW
Here you can find all the work we’ve been doing for BMW since 2024.
Work in Progress.
Work in Progress.
Joy of Missing Out
For this BMW summer campaign, the idea was to flip the concept of FOMO and embrace the Joy of Missing Out—missing out on the overwhelming number of summer plans we don’t really want to do, so we can enjoy time on our own terms.For social, we introduced—for the first time at BMW and GS&P—a model Lucas and I have used since 2018: bringing a photographer and a videographer specialized in social, working as a second unit to take advantage of the shoot day, location, and talent to create 15 videos tailored specifically for native social formats.
CCO: Rich Silverstein
ECD: Matt Edwards
Creative Director: Lucas Ribeiro, Kazuo Kubo
Creatives: Nikolas Sandevski, Andrew Barnes
Director: Jonny Mass | RSA Films
Social videos: Edward Khoma | Abandon Editorial
Photographer: Saam Gabbay
ECD: Matt Edwards
Creative Director: Lucas Ribeiro, Kazuo Kubo
Creatives: Nikolas Sandevski, Andrew Barnes
Director: Jonny Mass | RSA Films
Social videos: Edward Khoma | Abandon Editorial
Photographer: Saam Gabbay
Phone, Wallet, Keys
We were tasked with creating simple videos to highlight specific features, working with a limited budget of $200K. Typically, projects like this at GS&P rely solely on editing existing footage from the global team in Munich. But this time, we pitched two original ideas that the clients liked so much, they decided to invest more and produce two films—still simple, but fully shot.
To promote BMW’s Digital Key Plus, we tapped into the universal human behavior of double-checking for 'phone, wallet, and keys' before leaving the house. Of course, now with Digital Key Plus, you no longer need to carry a key.
And for Highway Assistant, we created a contrast between the chaos outside on the road and the calm inside the car, thanks to this feature.
We were tasked with creating simple videos to highlight specific features, working with a limited budget of $200K. Typically, projects like this at GS&P rely solely on editing existing footage from the global team in Munich. But this time, we pitched two original ideas that the clients liked so much, they decided to invest more and produce two films—still simple, but fully shot.
To promote BMW’s Digital Key Plus, we tapped into the universal human behavior of double-checking for 'phone, wallet, and keys' before leaving the house. Of course, now with Digital Key Plus, you no longer need to carry a key.
And for Highway Assistant, we created a contrast between the chaos outside on the road and the calm inside the car, thanks to this feature.
CCO: Rich Silverstein
ECD: Matt Edwards
Creative Director: Lucas Ribeiro, Kazuo Kubo
Creatives: Lauren Howell, Laura Rouw, Megan Platt
Director: Andrew Proctor | The Mill
ECD: Matt Edwards
Creative Director: Lucas Ribeiro, Kazuo Kubo
Creatives: Lauren Howell, Laura Rouw, Megan Platt
Director: Andrew Proctor | The Mill
AI Proactivity
This is a project we pitched to BMW, with all the AI-generated videos created and edited by Kazuo himself.
Creatives: Lucas Ribeiro, Kazuo Kubo
Editor: Kazuo Kubo
Editor: Kazuo Kubo
AI Spec Film
When we got early exclusive access to Google’s Veo 1, we came up with this idea, generated the videos, and edited everything to present it to BMW.
Creative Director: Lucas Ribeiro, Kazuo Kubo
Editor: Cego Video
Audio: Bumblebeat
Editor: Cego Video
Audio: Bumblebeat
Internal Video Rips
We love presenting ideas or manifestos through video. Hitting play always helps win clients over.
And when needed, Kazuo enjoys editing the videos himself.
Here are a few examples.
We love presenting ideas or manifestos through video. Hitting play always helps win clients over.
And when needed, Kazuo enjoys editing the videos himself.
Here are a few examples.
Art Direction/Design
Whenever we get the chance, we like to present bold, well-crafted visuals through strong graphic design.
We believe that making something look bad or beautiful costs the same—so why not go for beautiful, right?
Here’s some of many examples of visuals we’ve created to present alongside our campaigns, all designed by Kazuo.
Whenever we get the chance, we like to present bold, well-crafted visuals through strong graphic design.
We believe that making something look bad or beautiful costs the same—so why not go for beautiful, right?
Here’s some of many examples of visuals we’ve created to present alongside our campaigns, all designed by Kazuo.
